Content Research & Analysis
Digital Content Strategy

Want to fine-tune your content?
Content Research & Analysis
A winning content strategy for interactive media is not arrived at based on a hard and fast set of rules, but from a process starting with researching the target audience, the beneficiaries of your content, from multiple angles and gaining invaluable insights that will help you to connect with them. Since successful content strategy starts with Content Research and Analysis, before you can create and promote your content, you need to fully understand who your target customers are and what they are looking for. Content research provides critical information like who the target audience is, what the major keywords should be, how your competitors present their content and so on.
Content Research and Analysis effort would also cover key themes and messages to figure in your content and also create a list of recommended topics. It is essential that enough attention is paid to the purpose of your content so that it is clear how the content will connect audience needs and business requirements. At Excellone Technologies we have been involved in content research, analysis and creation for many years and have a dedicated content strategy team that will ensure that your content is engaging and effective.
Our content strategists utilise user research or personas to decide what type of content type is needed, what copy formats are preferred, what tone of voice is most suitable and so on.
We are also experts in content audit and content gap analysis. During the Content Audit, we will document all the text, images and videos that constitute your web presence. And during content Gap Analysis, our content strategists will determine what content is missing and what needs to be improved.
Frequently Asked Questions (FAQs)
What is the purpose of content research and analysis?
Content research and analysis help identify trends, understand audience interests, and develop data-driven content that resonates with your target audience and drives engagement.
How do you gather data for content research?
We use various tools and techniques, including audience analytics, keyword research, and competitive analysis, to gather insights that guide strategic content creation.
Can content analysis improve my website’s SEO?
Yes, through identifying keyword opportunities and optimizing content structure, content analysis can significantly enhance SEO performance, helping your site rank higher on search engines.
How often should content research and analysis be conducted?
Regular research and analysis, typically quarterly or bi-annually, is ideal to stay updated on industry trends and audience needs, ensuring content remains relevant and impactful.